As the new AOR for Monterey Bay Aquarium, we wanted to do something unexpected. That’s why we turned to the aquarium’s resident sea creatures to invite the entire Bay Area to come meet them face-to-face.
Interactive Bus Shelters
Here’s a fun fact: Cuttlefish change color to communicate. So we created a series of interactive bus shelters starring a sassy, underwater fashionista. When people stopped to admire her, she assumed whatever color they were wearing and shared some friendly compliments.
Then, we took the aquarium’s classic silhouettes imagery to the next level with a set of shelters that used motion capture to project people’s own shadows on a virtual tank in real-time.
BART Station Domination
To kick things off, we took over Powell St. station with over 200 print pieces featuring 50 unique creative elements. The work turned out beautifully and it was really cool to see people share it on Instagram.