Global Brand Voice / Digital & Social
Jameson hired us to create a new tone of voice for their global online presence. From launching new products, to keeping social channels humming, there was a lot to drink in. Namely, whiskey.
Stolen from Kings / Broadcast & Print
The numbers on each bottle of Noble Vines belong to ancient vines from France. Vines that produced exceptional wine reserved for French nobles. Until bold winemakers took shoots from those vines and planted them here in California. This is a heist film and the first major campaign for a brand with a great story.
Brand Launch / Broadcast
Before they were acquired by Microsoft, MileIQ needed a TV spot that explained what it is they do. Which worked out great, because I always wanted to write a script with a high speed car chase.
It’s 2018. Cannabis is legal, Eaze delivers it, and they needed to get the word out. You might have seen these in LA or San Francisco. Billboards are fun.
Everyday Credits / Broadcast
Traditional universities require students to earn credits for certain subjects regardless of whether or not they already have that expertise. So we promoted FlexPath by showing what it would be like if those same requirements were applied to other scenarios in everyday life.
Mambot / Social
How do you get teenagers to engage with a candy brand on social media? You let them take control of a dimwitted robot programmed for creativity. We worked with Graywrx robotics to bring Mambot to life and then turned him loose on Facebook. Now it’s up to the fans to decide what he does next.
So far, we Spring Broke the Internet and launched a throwback video game that you can play HERE.
Let’s Make Things Interesting / Broadcast
In the wide world of sports, golf is a curious game. It has no referees, no umpires, and no officials. No, instead golfers must answer to a different authority...the course marshal.
And much like golf, The Marshal himself is an anomaly. He’s not an enforcer. He’s a facilitator. A man whose sole responsibility is to preserve the enjoyment of golf. So, who better to serve as the ambassador of an app that does just that?
Make It Epic! / Broadcast
Hot Wheels’ Make It Epic! campaign, was inspired by the visceral thrill of high speed stunts. So instead of getting a bunch of racially ambiguous kids to high-five, look at the camera, and shout “AWESOME,” we invented an aspirational stuntman—and put him in the driver’s seat. We also sawed a Pontiac Fiero in half and turned it into a shark-mobile.
As the new AOR for Monterey Bay Aquarium, we wanted to do something unexpected. That’s why we turned to the aquarium’s resident sea creatures to invite the entire Bay Area to come meet them face-to-face.
Interactive Bus Shelters
Here’s a fun fact: Cuttlefish change color to communicate. So we created a series of interactive bus shelters starring a sassy, underwater fashionista. When people stopped to admire her, she assumed whatever color they were wearing and shared some friendly compliments.
Then, we took the aquarium’s classic silhouettes imagery to the next level with a set of shelters that used motion capture to project people’s own shadows on a virtual tank in real-time.
BART Station Domination
To kick things off, we took over Powell St. station with over 200 print pieces featuring 50 unique creative elements. The work turned out beautifully and it was really cool to see people share it on Instagram.
Bits of Brilliance / Digital
Kibbles ‘n Bits asked us to give the brand a fun, new voice. And we decided it should come from their number one customer, the family dog. We launched a series of web films and an interactive content hub where visitors could create their own Bits of Brilliance with our custom VO generator or tagged Instagram posts.
Catstarter - Producer
We launched Catstarter with three inventions and asked our fans to pick which one we should make a reality. They could back each project with the click of a button, enter for a chance to win it, and even submit their own ideas for cat contraptions.
Once all the votes were tallied, we moved into production on Hot Keys, a USB-heated cat bed shaped like a laptop keyboard.
Quickie II: The Sweep
When the Warriors won it all in 2017, my partner & I decided to make a banner. But when they did it again in 2018, we decided to take Draymond’s infamous shirt and turn it into a movie poster for an epic sequel the Bay truly deserved. Quickie II: The Sweep. We got on the news—which was cool—but we got on Draymond’s Instagram—and that was amazing. Hands down the best banner ad I’ve ever made.