Make It Epic! / Broadcast
Hot Wheels’ Make It Epic! campaign, was inspired by the visceral thrill of high speed stunts. So instead of getting a bunch of racially ambiguous kids to high-five, look at the camera, and shout “AWESOME,” we invented an aspirational stuntman—and put him in the driver’s seat. We also sawed a Pontiac Fiero in half and turned it into a shark-mobile.